Almost all of the rubbish from the government is implicit (except when Fauxi speaks).

But, prior to diaper Joe; much of it has been worded in a way that just created the verbiage for fearbate clickage. After diaper Joe came in, plausible deniability was tossed to the wind and faery tales were told implying factual validity.

Misguidance is high on the plan.
- It increases confusion and deniability
- it does not give the public a firm handle on the lie (since it is forever changing)