Every product is a service waiting to happen.
If you think about it, I mean your cell phone,
why do you want to own your cell phone?
How many of you own your cell phones?
How many knows if the company owns it?
It's actually not a lot.
I mean, you want the function, you want the service, right?
Why do you want to own a cell phone if you can just lease it?
And if you lease, why shouldn't you lease your refrigerator
or your washing machine or your dishwasher?
Or why do you want to own it?
I mean, it's not like the plastic in the middle is like,
you, I own a broke dishwasher.
I mean, wow.
No, why don't you want to go into a business model
where the company owns it?
You know what happens when the company owns it?
Actually, they can bring down the prices because they don't have to buy new metal and new plastic.
They design a much better product, it lasts a lot longer if they have to pick it up when
it breaks.
They might even send somebody to fix it.
And in the end, they will do a better product and you will get a lower price.
It's much cheaper to lease a washing machine if you get the business model right,
because you don't have to own all of this.
So this change from product to service is pushing a lot of this, of the circular economy,
because the second the business owns the products,
they start designing in a way where everything can be taken out and reused.
And then you get the incentives right.